{"id":2777,"date":"2025-01-09T11:07:02","date_gmt":"2025-01-09T10:07:02","guid":{"rendered":"https:\/\/22lampef.bplaced.net\/?page_id=2777"},"modified":"2025-04-21T13:40:20","modified_gmt":"2025-04-21T11:40:20","slug":"marketing","status":"publish","type":"page","link":"https:\/\/22lampef.bplaced.net\/?page_id=2777","title":{"rendered":"Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2777\" class=\"elementor elementor-2777\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56d0d91e0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"56d0d91e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-504539bd elementor-widget elementor-widget-heading\" data-id=\"504539bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing \u2013 Ein \u00dcberblick<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70b4374d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"70b4374d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62348518\" data-id=\"62348518\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c146d93 wpr-testimonial-slider-columns-1 wpr-testimonial-slider-columns--tablet1 wpr-testimonial-slider-columns--mobile1 wpr-testimonial-meta-position-bottom wpr-testimonial-meta-align-center wpr-testimonial-image-position-center elementor-widget elementor-widget-wpr-testimonial\" data-id=\"3c146d93\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;testimonial_amount&quot;:&quot;1&quot;,&quot;testimonial_amount_tablet&quot;:&quot;1&quot;,&quot;testimonial_slides_to_scroll&quot;:1,&quot;testimonial_amount_mobile&quot;:1,&quot;testimonial_loop&quot;:&quot;yes&quot;}\" data-widget_type=\"wpr-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wpr-testimonial-carousel-wrap\">\n\t\t\t\n\t\t\t<div class=\"wpr-testimonial-carousel\" dir=\"ltr\" data-slick=\"{&quot;rtl&quot;:false,&quot;infinite&quot;:true,&quot;speed&quot;:700,&quot;arrows&quot;:true,&quot;dots&quot;:true,&quot;autoplay&quot;:false,&quot;autoplaySpeed&quot;:1000,&quot;pauseOnHover&quot;:&quot;&quot;,&quot;prevArrow&quot;:&quot;#wpr-testimonial-prev-3c146d93&quot;,&quot;nextArrow&quot;:&quot;#wpr-testimonial-next-3c146d93&quot;,&quot;sliderSlidesToScroll&quot;:1}\" data-slide-effect=\"slide\">\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"wpr-testimonial-item elementor-repeater-item-8e50d57 elementor-clearfix\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"wpr-testimonial-meta elementor-clearfix\">\n\t\t\t\t\t\t\t\t<div class=\"wpr-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"wpr-testimonial-image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/01\/image-removebg-preview.png\" alt=\"Erich Gro\u00df\">\n\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t<div class=\"wpr-testimonial-meta-content-wrap\">\n\t\t\t\t\t\t\t<div class=\"wpr-testimonial-name\">Erich Gro\u00df<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-testimonial-content-wrap\">\n\t\t\t<div class=\"wpr-testimonial-content-inner\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wpr-testimonial-title\">\u275d<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"wpr-testimonial-content\">\n\t\t\t\t\t\n\t\t\t\t\t<p><p>Marketing umfasst alle Ma\u00dfnahmen, die ein Unternehmen ergreift, um seine Produkte oder Dienstleistungen bekannt zu machen und zu verkaufen. Es geht nicht nur um Werbung, sondern auch um Marktanalyse, Kundenbeziehungen und strategische Planung.<\/p><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t    \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"wpr-testimonial-controls\">\n\t\t\t\t<div class=\"wpr-testimonial-dots\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wpr-testimonial-arrow-container\">\n\t\t\t\t<div class=\"wpr-testimonial-prev-arrow wpr-testimonial-arrow\" id=\"wpr-testimonial-prev-3c146d93\">\n\t\t\t\t\t<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 283.4 512\" style=\"enable-background:new 0 0 283.4 512;\" xml:space=\"preserve\"><g><polygon class=\"st0\" points=\"54.5,256.3 283.4,485.1 256.1,512.5 0,256.3 0,256.3 27.2,229 256.1,0 283.4,27.4 \"\/><\/g><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wpr-testimonial-next-arrow wpr-testimonial-arrow\" id=\"wpr-testimonial-next-3c146d93\">\n\t\t\t\t\t<svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 283.4 512\" style=\"enable-background:new 0 0 283.4 512;\" xml:space=\"preserve\"><g><polygon class=\"st0\" points=\"54.5,256.3 283.4,485.1 256.1,512.5 0,256.3 0,256.3 27.2,229 256.1,0 283.4,27.4 \"\/><\/g><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9adc3a9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"9adc3a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8536e07 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8536e07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die 4P des Marketings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eaba225 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"6eaba225\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-88e5e67 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"88e5e67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInLeft&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-380cb53e elementor-widget elementor-widget-image\" data-id=\"380cb53e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/4129437.png\" class=\"attachment-large size-large wp-image-3556\" alt=\"\" srcset=\"https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/4129437.png 512w, https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/4129437-300x300.png 300w, https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/4129437-150x150.png 150w, https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/4129437-100x100.png 100w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dccb2b6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"7dccb2b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInRight&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-637a6f67 elementor-widget elementor-widget-heading\" data-id=\"637a6f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Product (Produkt):<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b15be6c elementor-widget elementor-widget-text-editor\" data-id=\"5b15be6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das Produkt ist der Kern des Marketings. Es umfasst nicht nur das physische Produkt oder die Dienstleistung, sondern auch <strong data-start=\"547\" data-end=\"594\">Design, Funktionalit\u00e4t, Qualit\u00e4t und Marke.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6be2b903 wpr-feature-list-left wpr-feature-list-square wpr-feature-list-line-yes elementor-widget elementor-widget-wpr-feature-list\" data-id=\"6be2b903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-feature-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-feature-list-wrap\"><ul class=\"wpr-feature-list\"><li class=\"wpr-feature-list-item elementor-repeater-item-de85061\"><div class=\"wpr-feature-list-icon-wrap\"><span class=\"wpr-feature-list-line\"><\/span><div class=\"wpr-feature-list-icon-inner-wrap\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><\/div><div class=\"wpr-feature-list-content-wrap\"><h2 class=\"wpr-feature-list-title\"><a class=\"wpr-feature-list-url\" target=\"_blank\" rel=\"nofollow\">Welches Problem l\u00f6st das Produkt?<\/a><\/h2><p class=\"wpr-feature-list-description\"><br><\/p><\/div><\/li><li class=\"wpr-feature-list-item elementor-repeater-item-f6e3624\"><div class=\"wpr-feature-list-icon-wrap\"><span class=\"wpr-feature-list-line\"><\/span><div class=\"wpr-feature-list-icon-inner-wrap\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><\/div><div class=\"wpr-feature-list-content-wrap\"><h2 class=\"wpr-feature-list-title\"><a class=\"wpr-feature-list-url\" target=\"_blank\" rel=\"nofollow\">Wie unterscheidet es sich von der Konkurrenz?<\/a><\/h2><p class=\"wpr-feature-list-description\"><br>\n<\/p><\/div><\/li><li class=\"wpr-feature-list-item elementor-repeater-item-22171bd\"><div class=\"wpr-feature-list-icon-wrap\"><span class=\"wpr-feature-list-line\"><\/span><div class=\"wpr-feature-list-icon-inner-wrap\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><\/div><div class=\"wpr-feature-list-content-wrap\"><h2 class=\"wpr-feature-list-title\"><a class=\"wpr-feature-list-url\" target=\"_blank\" rel=\"nofollow\">Gibt es besondere Merkmale (z. B. Nachhaltigkeit, Premium-Qualit\u00e4t)?<br><\/a><\/h2><p class=\"wpr-feature-list-description\"><\/p><\/div><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fd5692 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"7fd5692\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6308e763 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"6308e763\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInLeft&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-514a8309 elementor-widget elementor-widget-heading\" data-id=\"514a8309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Price (Preis)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421adbf8 elementor-widget elementor-widget-text-editor\" data-id=\"421adbf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der Preis bestimmt, wie das Produkt wahrgenommen wird und wer es sich leisten kann. Es gibt verschiedene Preisstrategien:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db1ba9a wpr-feature-list-left wpr-feature-list-square wpr-feature-list-line-yes elementor-widget elementor-widget-wpr-feature-list\" data-id=\"6db1ba9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-feature-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-feature-list-wrap\"><ul class=\"wpr-feature-list\"><li class=\"wpr-feature-list-item elementor-repeater-item-de85061\"><div class=\"wpr-feature-list-icon-wrap\"><span class=\"wpr-feature-list-line\"><\/span><div class=\"wpr-feature-list-icon-inner-wrap\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><\/div><div class=\"wpr-feature-list-content-wrap\"><h2 class=\"wpr-feature-list-title\"><a class=\"wpr-feature-list-url\" target=\"_blank\" rel=\"nofollow\">Hochpreisstrategie: <\/a><\/h2><p class=\"wpr-feature-list-description\">Luxusmarken (z. B. Rolex) setzen auf Exklusivit\u00e4t und hohe Preise.<\/p><\/div><\/li><li class=\"wpr-feature-list-item elementor-repeater-item-f6e3624\"><div class=\"wpr-feature-list-icon-wrap\"><span class=\"wpr-feature-list-line\"><\/span><div class=\"wpr-feature-list-icon-inner-wrap\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><\/div><div class=\"wpr-feature-list-content-wrap\"><h2 class=\"wpr-feature-list-title\"><a class=\"wpr-feature-list-url\" target=\"_blank\" rel=\"nofollow\">Niedrigpreisstrategie: <\/a><\/h2><p class=\"wpr-feature-list-description\">Discounter (z. B. Aldi) locken Kunden mit g\u00fcnstigen Preisen.<\/p><\/div><\/li><li class=\"wpr-feature-list-item elementor-repeater-item-22171bd\"><div class=\"wpr-feature-list-icon-wrap\"><span class=\"wpr-feature-list-line\"><\/span><div class=\"wpr-feature-list-icon-inner-wrap\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><\/div><div class=\"wpr-feature-list-content-wrap\"><h2 class=\"wpr-feature-list-title\"><a class=\"wpr-feature-list-url\" target=\"_blank\" rel=\"nofollow\">Psychologische Preisgestaltung: <\/a><\/h2><p class=\"wpr-feature-list-description\">Preise wie 9,99 \u20ac wirken g\u00fcnstiger als 10,00 \u20ac.<\/p><\/div><\/li><li class=\"wpr-feature-list-item elementor-repeater-item-3daee41\"><div class=\"wpr-feature-list-icon-wrap\"><span class=\"wpr-feature-list-line\"><\/span><div class=\"wpr-feature-list-icon-inner-wrap\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><\/div><div class=\"wpr-feature-list-content-wrap\"><h2 class=\"wpr-feature-list-title\"><a class=\"wpr-feature-list-url\" target=\"_blank\" rel=\"nofollow\">Freemium-Modell:<\/a><\/h2><p class=\"wpr-feature-list-description\">Basisversion kostenlos, Premiumversion kostet (z. B. Spotify).<\/p><\/div><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39f4b67c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"39f4b67c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInRight&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf8895c elementor-widget elementor-widget-image\" data-id=\"3cf8895c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/5893015.png\" class=\"attachment-large size-large wp-image-3559\" alt=\"\" srcset=\"https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/5893015.png 512w, https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/5893015-300x300.png 300w, https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/5893015-150x150.png 150w, https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/5893015-100x100.png 100w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d1482a0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"3d1482a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-764736d8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"764736d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInLeft&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-288df8e2 elementor-widget elementor-widget-image\" data-id=\"288df8e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/535239.png\" class=\"attachment-large size-large wp-image-3560\" alt=\"\" srcset=\"https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/535239.png 512w, https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/535239-300x300.png 300w, https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/535239-150x150.png 150w, https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/535239-100x100.png 100w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-546b69b5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"546b69b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInRight&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf9eb7f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5cf9eb7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Place (Vertrieb)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5279d240 elementor-widget elementor-widget-text-editor\" data-id=\"5279d240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1780\" data-end=\"1859\">Der Vertriebskanal entscheidet dar\u00fcber, wie Kunden das Produkt kaufen k\u00f6nnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-372044a5 wpr-feature-list-left wpr-feature-list-square wpr-feature-list-line-yes elementor-widget elementor-widget-wpr-feature-list\" data-id=\"372044a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-feature-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-feature-list-wrap\"><ul class=\"wpr-feature-list\"><li class=\"wpr-feature-list-item elementor-repeater-item-de85061\"><div class=\"wpr-feature-list-icon-wrap\"><span class=\"wpr-feature-list-line\"><\/span><div class=\"wpr-feature-list-icon-inner-wrap\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><\/div><div class=\"wpr-feature-list-content-wrap\"><h2 class=\"wpr-feature-list-title\"><a class=\"wpr-feature-list-url\" target=\"_blank\" rel=\"nofollow\">Direktvertrieb: <\/a><\/h2><p class=\"wpr-feature-list-description\">Verkauf \u00fcber eigene Shops oder Websites (z. B. Apple Store, Nike Online-Shop).\n<\/p><\/div><\/li><li class=\"wpr-feature-list-item elementor-repeater-item-f6e3624\"><div class=\"wpr-feature-list-icon-wrap\"><span class=\"wpr-feature-list-line\"><\/span><div class=\"wpr-feature-list-icon-inner-wrap\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><\/div><div class=\"wpr-feature-list-content-wrap\"><h2 class=\"wpr-feature-list-title\"><a class=\"wpr-feature-list-url\" target=\"_blank\" rel=\"nofollow\">Einzelhandel:<\/a><\/h2><p class=\"wpr-feature-list-description\">Verkauf \u00fcber Partner oder Superm\u00e4rkte (z. B. Coca-Cola in jedem Supermarkt).<\/p><\/div><\/li><li class=\"wpr-feature-list-item elementor-repeater-item-22171bd\"><div class=\"wpr-feature-list-icon-wrap\"><span class=\"wpr-feature-list-line\"><\/span><div class=\"wpr-feature-list-icon-inner-wrap\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><\/div><div class=\"wpr-feature-list-content-wrap\"><h2 class=\"wpr-feature-list-title\"><a class=\"wpr-feature-list-url\" target=\"_blank\" rel=\"nofollow\">E-Commerce: <\/a><\/h2><p class=\"wpr-feature-list-description\">Online-Shops und Marktpl\u00e4tze wie Amazon oder Etsy.<\/p><\/div><\/li><li class=\"wpr-feature-list-item elementor-repeater-item-0e0c473\"><div class=\"wpr-feature-list-icon-wrap\"><span class=\"wpr-feature-list-line\"><\/span><div class=\"wpr-feature-list-icon-inner-wrap\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><\/div><div class=\"wpr-feature-list-content-wrap\"><h2 class=\"wpr-feature-list-title\"><a class=\"wpr-feature-list-url\" target=\"_blank\" rel=\"nofollow\">Multichannel-Strategie: <\/a><\/h2><p class=\"wpr-feature-list-description\">Kombination aus Online- und Offline-Vertrieb.<\/p><\/div><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1440484 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"1440484\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6005934 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"6005934\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInLeft&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-698ce83 elementor-widget elementor-widget-heading\" data-id=\"698ce83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Promotion (Werbung) <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c36bd elementor-widget elementor-widget-text-editor\" data-id=\"e3c36bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hier geht es um alle Ma\u00dfnahmen, um das Produkt in die K\u00f6pfe der Kunden zu bringen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f21f0af wpr-feature-list-left wpr-feature-list-square wpr-feature-list-line-yes elementor-widget elementor-widget-wpr-feature-list\" data-id=\"f21f0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-feature-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-feature-list-wrap\"><ul class=\"wpr-feature-list\"><li class=\"wpr-feature-list-item elementor-repeater-item-de85061\"><div class=\"wpr-feature-list-icon-wrap\"><span class=\"wpr-feature-list-line\"><\/span><div class=\"wpr-feature-list-icon-inner-wrap\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><\/div><div class=\"wpr-feature-list-content-wrap\"><h2 class=\"wpr-feature-list-title\"><a class=\"wpr-feature-list-url\" target=\"_blank\" rel=\"nofollow\">Online-Marketing: <\/a><\/h2><p class=\"wpr-feature-list-description\">Social Media, SEO, Influencer-Kampagnen.<\/p><\/div><\/li><li class=\"wpr-feature-list-item elementor-repeater-item-f6e3624\"><div class=\"wpr-feature-list-icon-wrap\"><span class=\"wpr-feature-list-line\"><\/span><div class=\"wpr-feature-list-icon-inner-wrap\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><\/div><div class=\"wpr-feature-list-content-wrap\"><h2 class=\"wpr-feature-list-title\"><a class=\"wpr-feature-list-url\" target=\"_blank\" rel=\"nofollow\">Klassische Werbung: <\/a><\/h2><p class=\"wpr-feature-list-description\">TV-Spots, Plakate, Radio-Werbung.<\/p><\/div><\/li><li class=\"wpr-feature-list-item elementor-repeater-item-22171bd\"><div class=\"wpr-feature-list-icon-wrap\"><span class=\"wpr-feature-list-line\"><\/span><div class=\"wpr-feature-list-icon-inner-wrap\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/div><\/div><div class=\"wpr-feature-list-content-wrap\"><h2 class=\"wpr-feature-list-title\"><a class=\"wpr-feature-list-url\" target=\"_blank\" rel=\"nofollow\">Direktmarketing: <\/a><\/h2><p class=\"wpr-feature-list-description\">Newsletter, Rabattcodes, Kundenbindungsprogramme.<\/p><\/div><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac8bed7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"ac8bed7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInRight&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d7071 elementor-widget elementor-widget-image\" data-id=\"d3d7071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/1077221.png\" class=\"attachment-large size-large wp-image-3557\" alt=\"\" srcset=\"https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/1077221.png 512w, https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/1077221-300x300.png 300w, https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/1077221-150x150.png 150w, https:\/\/22lampef.bplaced.net\/wp-content\/uploads\/2025\/03\/1077221-100x100.png 100w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54f8e87d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"54f8e87d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46d30138\" data-id=\"46d30138\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75c739f2 elementor-widget elementor-widget-heading\" data-id=\"75c739f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing-Strategien &amp; Trends<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2c64563e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"2c64563e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-17355ced\" data-id=\"17355ced\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22c8b6b0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"22c8b6b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-45d84223\" data-id=\"45d84223\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18894b5 elementor-widget elementor-widget-heading\" data-id=\"18894b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Business<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-37295466\" data-id=\"37295466\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5940cbe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5940cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-524f19b4 elementor-widget elementor-widget-spacer\" data-id=\"524f19b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6939f6ea elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"6939f6ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-17e7668\" data-id=\"17e7668\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bed2c31 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"7bed2c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-at\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C118.941 8 8 118.919 8 256c0 137.059 110.919 248 248 248 48.154 0 95.342-14.14 135.408-40.223 12.005-7.815 14.625-24.288 5.552-35.372l-10.177-12.433c-7.671-9.371-21.179-11.667-31.373-5.129C325.92 429.757 291.314 440 256 440c-101.458 0-184-82.542-184-184S154.542 72 256 72c100.139 0 184 57.619 184 160 0 38.786-21.093 79.742-58.17 83.693-17.349-.454-16.91-12.857-13.476-30.024l23.433-121.11C394.653 149.75 383.308 136 368.225 136h-44.981a13.518 13.518 0 0 0-13.432 11.993l-.01.092c-14.697-17.901-40.448-21.775-59.971-21.775-74.58 0-137.831 62.234-137.831 151.46 0 65.303 36.785 105.87 96 105.87 26.984 0 57.369-15.637 74.991-38.333 9.522 34.104 40.613 34.103 70.71 34.103C462.609 379.41 504 307.798 504 232 504 95.653 394.023 8 256 8zm-21.68 304.43c-22.249 0-36.07-15.623-36.07-40.771 0-44.993 30.779-72.729 58.63-72.729 22.292 0 35.601 15.241 35.601 40.77 0 45.061-33.875 72.73-58.161 72.73z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-776194 elementor-widget elementor-widget-spacer\" data-id=\"776194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d9dae5 elementor-widget elementor-widget-heading\" data-id=\"59d9dae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Online-Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fb84b6 elementor-widget elementor-widget-text-editor\" data-id=\"16fb84b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"1253\" data-end=\"1280\">Social Media Marketing:<\/strong> Nutzung von Plattformen wie Instagram, TikTok oder LinkedIn f\u00fcr Reichweite.<\/p><p><strong data-start=\"1361\" data-end=\"1396\">SEO (Suchmaschinenoptimierung):<\/strong> Webseiten so gestalten, dass sie bei Google gut gefunden werden.<\/p><p><strong data-start=\"1466\" data-end=\"1488\">Content-Marketing:<\/strong> Blogartikel, Videos oder Podcasts erstellen, um Expertise zu zeigen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4bd03ee2\" data-id=\"4bd03ee2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-414090fb elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"414090fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tablet-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 0H48C21.5 0 0 21.5 0 48v416c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V48c0-26.5-21.5-48-48-48zM224 480c-17.7 0-32-14.3-32-32s14.3-32 32-32 32 14.3 32 32-14.3 32-32 32zm176-108c0 6.6-5.4 12-12 12H60c-6.6 0-12-5.4-12-12V60c0-6.6 5.4-12 12-12h328c6.6 0 12 5.4 12 12v312z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16572300 elementor-widget elementor-widget-spacer\" data-id=\"16572300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a1eb75 elementor-widget elementor-widget-heading\" data-id=\"25a1eb75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Klassisches Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16737ecf elementor-widget elementor-widget-text-editor\" data-id=\"16737ecf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"1595\" data-end=\"1619\">TV- und Radiowerbung<\/strong> f\u00fcr breite Zielgruppen.<\/p><p><strong data-start=\"1648\" data-end=\"1664\">Printwerbung<\/strong> in Magazinen und Zeitungen.<\/p><p><strong data-start=\"1697\" data-end=\"1718\">Messen und Events<\/strong>, um Kunden direkt zu erreichen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fdfd7a1\" data-id=\"fdfd7a1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bb03b9f elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"2bb03b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i class=\"fa fa-code\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4d736c elementor-widget elementor-widget-spacer\" data-id=\"3b4d736c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36fbde6e elementor-widget elementor-widget-heading\" data-id=\"36fbde6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aktuelle Trends:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e637f17 elementor-widget elementor-widget-text-editor\" data-id=\"7e637f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"1779\" data-end=\"1804\">Influencer-Marketing:<\/strong> Zusammenarbeit mit bekannten Personen f\u00fcr mehr Glaubw\u00fcrdigkeit.<\/p><p><strong data-start=\"1873\" data-end=\"1893\">KI im Marketing:<\/strong> Automatisierung von Werbekampagnen und Chatbots zur Kundenkommunikation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing \u2013 Ein \u00dcberblick Erich Gro\u00df \u275d Marketing umfasst alle Ma\u00dfnahmen, die ein Unternehmen ergreift, um seine Produkte oder Dienstleistungen bekannt zu machen und zu verkaufen. Es geht nicht nur um Werbung, sondern auch um Marktanalyse, Kundenbeziehungen und strategische Planung. Die 4P des Marketings 1. Product (Produkt): Das Produkt ist der Kern des Marketings. Es umfasst nicht nur das physische Produkt oder die Dienstleistung, sondern auch Design, Funktionalit\u00e4t, Qualit\u00e4t und Marke. Welches Problem l\u00f6st das Produkt? Wie unterscheidet es sich von der Konkurrenz? Gibt es besondere Merkmale (z. B. Nachhaltigkeit, Premium-Qualit\u00e4t)? 2. Price (Preis) Der Preis bestimmt, wie das Produkt wahrgenommen wird und wer es sich leisten kann. Es gibt verschiedene Preisstrategien: Hochpreisstrategie: Luxusmarken (z. B. Rolex) setzen auf Exklusivit\u00e4t und hohe Preise. Niedrigpreisstrategie: Discounter (z. B. Aldi) locken Kunden mit g\u00fcnstigen Preisen. Psychologische Preisgestaltung: Preise wie 9,99 \u20ac wirken g\u00fcnstiger als 10,00 \u20ac. Freemium-Modell: Basisversion kostenlos, Premiumversion kostet (z. B. Spotify). 3. Place (Vertrieb) Der Vertriebskanal entscheidet dar\u00fcber, wie Kunden das Produkt kaufen k\u00f6nnen. Direktvertrieb: Verkauf \u00fcber eigene Shops oder Websites (z. B. Apple Store, Nike Online-Shop). Einzelhandel: Verkauf \u00fcber Partner oder Superm\u00e4rkte (z. B. Coca-Cola in jedem Supermarkt). E-Commerce: Online-Shops und Marktpl\u00e4tze wie Amazon oder Etsy. Multichannel-Strategie: Kombination aus Online- und Offline-Vertrieb. 4. Promotion (Werbung) Hier geht es um alle Ma\u00dfnahmen, um das Produkt in die K\u00f6pfe der Kunden zu bringen. Online-Marketing: Social Media, SEO, Influencer-Kampagnen. Klassische Werbung: TV-Spots, Plakate, Radio-Werbung. Direktmarketing: Newsletter, Rabattcodes, Kundenbindungsprogramme. Marketing-Strategien &#038; Trends Business Online-Marketing Social Media Marketing: Nutzung von Plattformen wie Instagram, TikTok oder LinkedIn f\u00fcr Reichweite. SEO (Suchmaschinenoptimierung): Webseiten so gestalten, dass sie bei Google gut gefunden werden. Content-Marketing: Blogartikel, Videos oder Podcasts erstellen, um Expertise zu zeigen. Klassisches Marketing TV- und Radiowerbung f\u00fcr breite Zielgruppen. Printwerbung in Magazinen und Zeitungen. Messen und Events, um Kunden direkt zu erreichen. Aktuelle Trends: Influencer-Marketing: Zusammenarbeit mit bekannten Personen f\u00fcr mehr Glaubw\u00fcrdigkeit. KI im Marketing: Automatisierung von Werbekampagnen und Chatbots zur Kundenkommunikation.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2777","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/22lampef.bplaced.net\/index.php?rest_route=\/wp\/v2\/pages\/2777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/22lampef.bplaced.net\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/22lampef.bplaced.net\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/22lampef.bplaced.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/22lampef.bplaced.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2777"}],"version-history":[{"count":46,"href":"https:\/\/22lampef.bplaced.net\/index.php?rest_route=\/wp\/v2\/pages\/2777\/revisions"}],"predecessor-version":[{"id":5030,"href":"https:\/\/22lampef.bplaced.net\/index.php?rest_route=\/wp\/v2\/pages\/2777\/revisions\/5030"}],"wp:attachment":[{"href":"https:\/\/22lampef.bplaced.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}